dan simmons | ARIAT
Dan Simmons - Ariat
"This advertising job I did with Ariat International is an excellent example of why I love this career. I was asked to lead the photo concept for Ariat's cooling technology. I turned it into a big science experiment with the help of stylist Pakayla Rea @pakaylaand. We had big freezers filled with massive sculpting ice. There were boots frozen in ice! Dry ice for smoke effects! We even had some liquid nitrogen to play with. It was one of those jobs where everyone had to have their game face on due to things melting fast or clothing getting wet. It was a very technical situation, but my team and I had a fantastic time, and the images come out great!"