OPSYS TECHNOLOGIES
Creative Director
“Working with Kerry and the Tidepool team was spectacular. As usual, they were collaborative, flexible and added to the vision. Kerry always helps to view the project from multiple vantage points, not just the one you thought you wanted. She adds details and considerations and vibrant discussion around it all as it comes to life. For this project, Kerry really helped bring OPSYS to life in a new way, while embracing the brand's identity. She brought every product a unique personality while ensuring the product line still felt like a family. And she did it all with flair, polish and the premium edge we needed. The final image series is still one of my favorites.”
ARTIST: Kerry Shaw
CLIENT: Opsys Technologies
MEDIA: Online + Digital Displays
PROJECT DESCRIPTION: Kerry was given descriptions of how each computer model functions + performs to lead the storyline for each build. Pulling from her personal stock library, and having access to royalty free images in a database, that gave her nearly limitless, creative abilities. With this minimal and concise direction was a welcomed journey into un-filtered, focused, creative freedom and art direction.
