Through the lens. And specifically as it relates to the world of commercial photography, the need for a visual artist to pull it all together to tell a clients story. For this Camelbak story, featuring iconic bike rider Kirt Voreis, Art Director Kristin Bumgarner of Formium Agency (located in Petaluma—the City formerly referred to as the Egg Capital of the World), tapped Heimo for the job of coming up with ways to get this job done: With more than 20 years of hydration leadership, CamelBak joined forces with its top athletes to develop a pack collection dedicated to riders who insist on pushing their limits with every run on the mountain. The Don™, The Capo™ and Consigliere™ are a collection of hydration packs not to be messed with. Of course doing a wheelie, bare footed, in a hospital gown is not for sissies either.
Lastly, for now, for those that love a good non-sequitur as well for those that know and love Heimo for them, when asked from where this random one came in to being, his classic, dry response, “I just liked how he looked and took his picture”.
