I’m so in love with every image of this campaign and admit that I’m also obsessively fascinated by Lyle. This is the perfect storm; breathe in the sultry landscapes shot by Erik Almås for Ariat Jeans featuring Lyle Lovett and other beauties which can be seen in the New section on Erik’s site.
A seed of an idea sprouts and makes its way to the light…
Check it out as details grow over on Facebook/TakingLiberties
In Honor of Loni Weholt’s guiding spirit…
Early summer for Erik meant a dusting off of his theory of New York as 3rd home and turning it into a reality. His envisioned living criteria were simple: A space that felt fresh, clean and somewhat Norwegian in aesthetic – maybe some windows, maybe a view. Logistically it was about proximity and make ready for the “call” from Vanity Fair.
The first attempts to stake out some living space would take Erik into the not-so-romantic-arms of Manhattan real estate…but the borough of Brooklyn would not disappoint. Several cab rides, one agent, two-days of looking at spaces, an of-the-moment roommate deal sealed with fellow friend/photographer Thayer Gowdy, a decision and deposit later, we officially announce that Erik is bi-coastal—living and working as NY local. Come on by.
SF to Houston, Houston to Port Comfort, Port Comfort to Houston, Houston to Detroit, Detroit to SF, SF to Jackson WY, Jackson WY to Minneapolis, Minneapolis to Sterling IL, Sterling IL to Minneapolis, Minneapolis to Denver, Denver to SF, SF to NY, NY to Nashville, Nashville to SF, SF to LA, LA to SF, SF to NY, NY to SF, SF to Greensboro NC, Greensboro to SF, SF to Hawaii, Hawaii to SF, SF to Hawaii, Aloha Hawaii to SF
Micro-economically touching along the way: Producers, assistants, interns, stylists, caterers, location scouts, pilots, skydivers, engineers, software and hardware makers, flight attendants, busboys, waitstaffers, cooks, maitre d’s, housekeepers, wine makers, grape harvesters, sommeliers, a yoga teacher, a reflexologist, dog & lion trainers/handlers, paper manufacturers, retouchers, CGI artists, Apple/Steve Jobs, Al Gore, landscapers, home builders, loggers, bottlers, rental car companies, tradesmen, union bosses, florists, candy makers, coffee & tea makers, cobblers, contest judges, mailmen, messengers, hoteliers, bellman, car washers, plumbing product manufacturers, road workers, toll takers, butchers, bakers and candlestick makers.
More Imagery, Credits and Further Details can Also be Found on the EAP Facebook Page Here
After looking through nearly 15,000 submissions spanning 103 countries, the judging panel on the 2010 International Photography Awards, chose this image from Erik Almås as a Special Effects Winner. Go Team Special.
In-house Producer: Filiz Rezvan; Assistant/PA: Audrey Rudolf; First Assistant: Tom Hood/Hood Is Good, Second Assistant: Andrew Fornasier; Hair and Makeup: Mary Frances Pierson; Prop Stylist: Rosy Strazzeri-Fridman; Stylist: Shannon Dunn
3D/CGI Artist: Michael Tompert Raygun Studio; Additional Retoucher: Erik Pawassar, Jellysquare
The word Yoga means “to join or yoke together,” and it brings the body and mind together into one harmonious experience. Fast forward 5000 + years to Yoga Journal and the bringing together of Erik and Sara McLachlan for their 35th Anniversary Cover.
And Our Behind, Behind The Scenes Here
Energy BBDO back with with all their energies for Bayer, with Buddy:
Shall we Dance? Part 1 of 2-part campaign for a Ritz Carlton commissioned from Duncan Channon:
Even for those of us shrouded in the San Francisco fog, this is one to wet the summer editorial whistle, from a recent commission for Genlux, the Summer 2010 issue:
And more at Genlux on-line here
Knowing the competition for this Annual is so very tough, like a zillion entries, we’re using this opportunity to multi-task highlighting Erik’s inclusion into the 2010 Communication Arts, Photo Annual while sharing how proud we are of him for making it look easy – on-line, on stands and in mailboxes now:
Lastly, for now, more of Erik’s diverse world is on Facebook: Here Or here for the website
April Showers Bring May Campaign Flowers—Schwinn, Genetech launch while Spanish Tourism lands in Communication Arts Photo Annual for 2010.
Long ago I witnessed when The Workbook first came into existence. And many amazing-source-books-to-choose-from-later, think we can all very much give a respectful nod that WRKBK has stayed the course as well continues to promote, educate and advocate for artists.
For those of us living and working in San Francisco, I can say I am one of those that might take for granted that I get to see Erik Almås images via our local 7×7 Magazine. Why fix something that isn’t close to broken in this case means that Erik has been saying yes 2-to-3 times per year for the last six years for fashion shoots. For those that don’t know and most likely haven’t seen those passion productions of Erik and crew gracing the pages, we thought it would be tasty to share these Alice in Wonderland inspired images…(FYI you can see some original shoot outtakes via this blog posted February 4th)
Few tidbits: Production coordinated over various time zones. Original set scouted was, albeit shot, ultimately, not usable. Plan B involves Erik digging into his sketch and inspiration books plus combing through the EAP’s stock library. Also a question on if Maggie Rizer can reschedule her shoot date—um, no. Ultimately reaching out for post production help.
“This shoot was truly a collaboration—Maggie, nine people on the set, plus four people working on the backend. It was like a mini orchestra, where we all play what we’re best at, and the result was one harmonious accomplishment.”
Producer: Filiz Rezvan Assistant/PA: Audrey Rudolf First Assistant: Tom Hood Hood Is Good Second Assistant: Andrew Fornasier AndrewFornasier Hair and Makeup: France Pierson artistuntied Prop Stylist: Rosy Strazzeri-Fridman thirdfloorsf
3D/CGI Artist: Michael Tompert RaygunStudio Cover Retoucher: Scott Dorman smalldoggin.com Retoucher: Erik Pawassar Jellysquare
That’s a wrap.
3 weeks - December 26-January 17th - 8 finishes. To quote Erik: “I was retouching like a monkey through Christmas to hit the first deadline of 2 pictures by January 9th”. Certainly a highly qualified monkey…and culminating in last weeks DM.
With first assistant Tom Hood (sans hat) on a recent Northern California sunrise preparing for a day of shooting Schwinn…
Day is done, almost gone the sun @ windswept Dillon Beach
Erik Almas and crew cooking up some imagery over @ Dogpatch for 7×7’s Spring Fashion Shoot with Super Model Maggie Rizer.
